2/08/2008

Livescribe

I guess that someday we will use this...
The Livescribe paper-based computing platform

http://livescribe.com/

SuperBowl ADS

How TV's most expensive commercials scored with viewers:
Advertiser Description
Length (sec.)
Quarter
Ad Meter score
10 most popular
Budweiser Dalmatian trains Clydesdale to make beer wagon team.
60
2nd
8.73
FedEx FedEx beats giant carrier pigeons.
45
1st
8.26
Bridgestone Critters scream with squirrel missed by car.
30
1st
8.11
Doritos Giant rat goes for guy's bag of chips.
30
2nd
7.94
Bud Light Fire-breather heats up romantic dinner.
30
1st
7.84
Bud Light Men sneak beer into wine-and-cheese party.
30
1st
7.73
Coca-Cola Cartoon-character parade balloons go after Coke Classic.
60
3rd
7.65
Diet Pepsi Max Star-studded cast stops dozing.
60
1st
7.60
Planters Scent of nuts makes homely woman alluring.
30
2nd
7.41
(tie) Tide to Go Shirt stain is louder than a job candidate.
30
1st
7.39
SoBe Life Water Lizards dance with model Naomi Campbell.
60
2nd
7.39

Tou can see the rest here:
http://www.usatoday.com/money/advertising/admeter/2008-02-04-results-chart_N.htm

The Champion was:


The Vice:

The Victoria Secret´s one:


On You Tube you Can Find all of them:


http://www.youtube.com/profile_favorites?user=adblitz

Sooner we will know the favourite AD from the YT community.

GoDady.com was reject, but even so, this banned commercial generated a lot of trafic to their website.
http://youtube.com/watch?v=4JHGCd_9U5E





2/07/2008

RYANAIR

Ryanair has been ordered to pay €60,001 (£45,000) in damages after French president Nicolas Sarkozy and his new wife Carla Bruni sued the airline for using a picture of the couple in an ad.
The couple sued Ryanair last week after an advertisement for cut-price tickets appeared in Le Parisien newspaper featuring a photo of the couple.
Ryanair's ad featured a cartoon bubble above Bruni carrying the line: "With Ryanair, my whole family can come to my wedding."
Following the news that the pair were taking court action over the campaign, Ryanair issued a statement last week apologising for offence caused and promising not to run the ad again.

Botanic Architecture

I know that is the second Architecture Post, but it seems to me that continues to be a disruptive idea.

This week i saw some nice articles about how Urbanites might never stop craving nature in the concrete jungle. They've found a nice compromise, and here it goes some examples:

Singapore


School of Art, Design and Media at Nanyang Technological University. Designed by CPG
This remarkable piece of architecture has been described as ‘a vegetated form that blends landscape and structure, nature and high-tech and symbolizes the creativity it houses’.
The curving green roof distinguishes the building from other structures on campus but the line between landscape and building is blurred. The roofs serve as informal gathering spaces challenging linear ideas and stirring perception. The roofs create open space, insulate the building, cool the surrounding air and harvest rainwater for landscaping irrigation. Planted grasses mix with native greenery to colonize the building and bond it to the setting.

Seoul
Ann Demeulemeester’s new boutique




In Europe I guess Patrcik Blanc is a reference.



I saw some examples in Paris:





His website has a lot of examples in Paris, MAdrid, San Paulo, Osaka, Hong Kong....
Take a look at it...
Other references:
Minscape Garden Furniture - This Japonese Company:





or:

H2pia



http://www.h2pia.com/com/h2pia/


The suburb dubbed H2pia is geared towards balancing energy needs with the cost to the environment and our climate. Residents of this hydrogen community will collect their own energy via solar and wind sources, which will charge hydrogen fuel cells that power both the home and automobiles. The various structures within the neighborhood have been designed sothat their curves and orientation can maximize returns on energy collection. With construction scheduled to begin in 2007, the completion of this project could provide essential feedback towards making hydrogen a viable option in the energy game.

Extreme Home Theater

Cool Hunter just found a candidate for the winner in the Coolest Home Theater category. Just short of being a drive-in, this outdoor home theatre surpasses the stinky basement family “media room” by close to a light year.


Impossible not to show you....





Glass walls, clean lines, uninterrupted space, uncluttered rooms, expensive detailing — the hallmarks of a modern, upscale classic are all present in this stylish residence. Why anyone in possession of such an amazing home with such breathtaking views, would want to watch movies at home, is beyond us, but let’s just say that we wouldn’t mind being invited to a screening or two. The terraces, patios and the 65-foot infinity pool and spa will keep cinematically uninterested guests entertained as well. And we’ll all stay at the separate guest house, of course.

But we must admit we are still lacking an invite to the 5,800-square-foot Skyline residence overlooking Hollywood and downtown LA. The visit is up to the owner of the home, architect Hagy Belzberg, a Harvard graduate (1991) who interned in Frank Gehry’s office.

The opulent home was designed by the entire team of his Santa Monica-based, 13-member Belzberg Architects that the now 43-year-old Hagy Belzberg founded in 1997

2/06/2008

1440 Minutes per Day


Agency: El Laboratorio Springer&Jacoby
Client: Mercedes-Benz
Brand: Mercedes Benz Clase C SportCoupé Sport Edition

"1440" Translation:
"If evey morning you found 1440€, You could offer to other people, have fun with it, or burn it...but at the ebd of the day those you don´t spend, they will disapear..."
That´s how life works....
The difference is that what you find every morning is not 1440€ but 1440 minutes!
Think twice about what you do with them.

Viral of FIFA Street 3

This is insane. I hope we will have great moments in the EURO 2008 =)

Underwater AD

This billboard from Saatchi & Saatchi Auckland used the tide to demonstrate the new Sanyo underwater video camera's capabilities.



2/05/2008

Porsche Bloodlines

http://www.porsche.com/all/bloodlines/usa/


After the commercial, you should LISTEN to Porsche Bloodlines, a countdown site for the new Cayenne GTS by Fantasy Interactive, featuring the remarkable sounds produced by historic Porsche models.





See the commercial also at:
http://blip.tv/file/633871/
And don`t think its a waste of time to search for your headphones

Created by Fantasy Interactive
http://www.fantasy-interactive.com/

and Carmichaellynch
http://www.carmichaellynch.com/

Capturing the experience of the Porsche Bloodline, powered the concept of this site. With a combination of sound-FX, 3-d graphics and color palette They have created a mysterious environment to compliment Porsche’s seductive speedsters.

Thats why they allready won one FWA award.
http://www.thefwa.com/

"Broad Shoulders"

After the last Post, I had one Falsh Fack about another great action that Tork developed, this time for Optimus, last summer...

Challenge
Optimus is a mobile phone company based in Portugal. The task was to create a brand experience targeted to young people within a big music festival context.

Solution
A service called "Broad Shoulders" was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

Results
This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service




Desperate Housewifes and House in Lisbon



In order to communicate the 4th season of Desperate Housewives on Fox Life, several clothe hangers were spread aro
und Lisbon. In one of the dresses was printed he info about the th season premier.
Agency: Torke Stunt



The same was done recently for Dr House:


Not Really convencional? uhn?

Frozen Ipods Inside Ice-Cream


One Campaign that caugth my atention in Brazil, and left me wondering if next Summer someone is going to do the same.

After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon ( Olà in Portugal ) has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.

Bullet Brazil is the company that developed the idea for Unilever's Kibon, which is the Brazilian equivalent of the Good Humor ice cream brand. They started to think about it back in March 2007 with the objective of putting the shuffles directly in the hands of the prize-winner. "It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,and may find an iPod Shuffle inside the package," ready to play.

However, since people would be able to tell that an iPod is inside by looking at the package itself, they had to find an alternative. The popsicles with prize inside had to be exactly the same as the regular popsicles. The obvious solution was putting the shuffles inside a real popsicle, but this was ruled out as the humidity would have destroyed the shuffle in no time, even with plastic around it. The other idea: a fake ice cream that looked exactly like the real thing. "We developed a special prototype that emulates the real ice cream;","it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package." Their testing proved successful.

Apple was not convinced about it, however. As we know, Cupertino is extremely concerned about their image and they couldn't afford faulty iPods falling into the hands of consumers. Even if the propsicle could protect the iPod against humidity, Infinite Loop still had to check if the special fake ice cream could protect the electronic circuitry against temperatures between -4 and -22 degrees Fahrenheit (-20 and -30 degrees Celsius), which is the normal temperature range of a standard freezer. After a never-ending number of tests, they saw it worked and Apple gave the go-ahead from California.

With the iPod ready to go, the only question left was how to get the charger and the manual. They solved it by providing a 800 number and a code to the winners. And the final touch: they will get a real popsicle in the package, same flavor as the fake one.

Since December 18 Kivon's "iPod no palito" summer promotion is running, and until March, if we travel to Brazil...we can dream about winning one.

Mariano Rajoy will call you

I couldn`t resist to Post this Campaign that eStara is working on, in Spain.

In this campaign, eStara makes the call between Mariano Rajoy and the Sapnish people.
The online marketing campaign is a mix of the one by Moveon.org and Bushin30seconds with the one for Sporting ( wich I worked on ).

The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

Tu propuesta en 30 segundos

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.


The film:

Valentine's Day - Rules of the Game

I allready received my education. What about you?

For you boys:

http://www.rulesofthegame.co.nz



Valentine’s Day is the one day of the year when girls dream of romance and guys scratch their heads in bewilderment. Ideaworks New Zealand has launched a microsite for Bendon Lingerie designed to educate men on the ‘rules of the game’ for gift giving on Valentine’s Day.
Product: Bendon Lingerie
Agency: Ideaworks NZ, Auckland
Country: New Zealand
Creatives:
  • MARIE MANSFIELD (Senior Art Director)
  • Mel Coenen-Eyre (Creative Group Head/ Copywriter)
  • Hema Patel (Art Director)
Other Credits: Head of Interactive: Aden Hepburn
Interactive designer: Ricky Chen
Interactive Producer: Shaun Roberts
Photographer: Mark Carter
Retoucher: Chris Clifton
Senior Account Manager: Kristin Smolen
URL: http://www.rulesofthegame.co.nz

Send this Interactive Ad to a friend! << back




2/03/2008

BUZZ

BUZZ, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth. There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay; however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the case.

Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals).
In order to promote and manage word-of-mouth communications, marketers use
publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key individuals that have authority and a high number of personal connections.
Marketers place significant value on positive word-of-mouth, which has historically been achieved by creating products or services that generate such "buzz" naturally. The relatively new practice of word of mouth marketing attempts to inject positive "buzz" into conversations directly. While marketers have always hoped to achieve positive word-of-mouth, deliberate efforts to generate beneficial consumer conversations must be transparent and honestly conducted in order to meet the requirements of Section 5 of the
Federal Trade Commission Act that prohibits "unfair or deceptive acts or practices." In order to help marketers understand the difference between legitimate and unfair practices, a number of professional organizations have put forward recommendations for ethical conduct.
Word-of-mouth effects in the life cycle of cultural goods has been mathematically modelled. For evidence as to the conditions under which word-of-mouth communication is effective, see Grewal et al. 2003.
With the emergence of Web 2.0, many web start-ups like
facebook, youtube, myspace, and digg have used buzz marketing by merging it with the social networks that they have developed. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers. Tracking this online 'buzz' has led to the rise of a range of services and tools known as buzz monitoring as a component of online public relations.

If you can dream it, you can do it!



Think outside of the Box II

Think outside of the Box I