MEO

http://jatens.meo.pt/


Sorry if this only works for Portuguese People.
Great piece of New Online Tools Usage.
Is not a Inovative one, you may know that we did it exactly the same with Sporting and PAulo Bento, even its a tecnology copy from one of our competitors, but im showing fair playing in this moment, and showing this ORGINAL CAMPAIGN.
CONGRAT PT for Your Inovative Thinking, but in terms of Tecnology provider is a pitty that people continues to prefer FAKE and CHEAP against ORIGNAL and QUALITY.

IF you like this type of campaigns you better know that VODAFONE, GILLETE, PRINGLES, OPEL, SEAT, SCNF, COMEDY CENTRAL, MCDONALDS and many other mores allready did this...and if you want some more info i will be honor to personally send more info.


Till next week ( Im going to Madrid This weekend)

Inteligent Piece of Advertising

Just received this by email and I believe that its an interesting one.
Dont know much about this piece, just that was used by Lotto.

Nice Movie
Nice Muscic
Surpreendent Ending

=)

Nice in Overall

Dream Big

OHH no Football again.... I adviced

After the one from Nike I needed to compensate it on the ADIDAS side... And this one they deserve even a bigger space.

I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. The blog from Beyond Madison Avenue did the favour to me.

"Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.

The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general. "


Even Mourinho deserves congratulations for this great piece.

=)