In a way to communicate the “Serious fun” campaign for Toyota Rav4 Cross Sport, Toyota made an installation of a trampoline on a few outdoors. The intention was to pull the flyers on top of the outdoor.
NICE =)
2/16/2008
Toyota RAV4 Cross Sport Trampoline billboard
Automative Comercials
This seems to be a recent trend in high-production automotive advertising. Commercials containing either an orchestra or a large group of people similarly dressed in a stereotypical factory worker or scientist.
Look at this:
Ogilvy, London, UK
New ad from Honda Problem Playgound W+K London
Audi A4 2008 TV Commercial "Strings"
DDB Barcelona
Lab coats, ties & musicians sell cars?
McDonald's: Serviette
Advertising Agency: DDB Stockholm, Sweden
December 2007
Playing Ann Summers: Wood
Advertising Agency: Nitro, London, UK
Executive Creative Director: Paul Shearer
Creative Director: Paul Shearer
Art Director: Jess Oudot
Copywriter: Matt Leach
Executive Producer: Laura Gregory
Producer: Jeremy McWilliams
Director: Paul Shearer
Production Company: Bang/Great Guns
Editor: Ted Guard @ The Quarry
Thrifty Car & Truck Rentals: Valentines
Saving money on a hotel room this Valentines Day. That's Thrifty thinking.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Brendan Donnelly
Copywriter: Jason Ross
2/14/2008
Multi-Sensory Remote Communication - Nokia Scentsory Phone
Finally - a phone that offers a really unique design instead of just more diamonds. This is a concept phone by Nokia called the Scentsory and it is fascinating.
It evokes the human senses of sight, sound, touch and even smell for a multi-sensory experience. If the concept goes into production, this phone could truly revolutionize remote communication and interfacing. The dual-screen mobile has a LED touchpad, speakers, hidden camera and temperature sensors.
“In addition to basic audiovisual features, Scentsory is able to detect, transmit and emit smells,” Tuvie explains. “It can also radiate colours, lighting, and temperature from the caller’s environment.”
“Using highly sophisticated sensors, the electronic ‘nose’ samples the odour of the caller’s environs and transmits this to the recipient electronically. Scientists have found that a distinct genetic pattern is associated with every odour, so it is simply a matter of matching electrical harmonics with gene activity. This way, the perception of a smell by electrical stimulation could be technologically induced,” the blog explained further.
Just by looking at the pictures you can see how the features will work and how useful this design can really be. I hope this makes it to market soon. The design is by Kimberly Hu.
2/13/2008
IKEA
http://www.ikea.com/ms/en_US/rooms_ideas/tcb/index.html
Ikea with Forsman & Bodenfors have created another innovative mini-site this time highlighting their bedroom sets. Have a look here. The site contains four video vignettes of stressed individuals and a super slo-motion view of their bedrooms. The video is beautifully shot and seems highly influenced by the work of...
Each room takes a bit of time to load so be patient. You can select different views within each room by clicking the image
2/12/2008
Rock the Palace
http://rockthepalace.com/
Please Just rock this!!!!!!
I have to say that I dreamt about this development....
Put uour cell phone number and give it a try...
Just Available for some European Countries.
The concept is to call you, and what you say will be lstened in the video!!!
Perfect!
Dont be afraid of test it and to put your real number...its the only way to have the entire experience.
2/11/2008
Body Advertising
Using your body as Billboard... For me its extreme.... but its a good idea.
http://bodybillboardz.com/
Some Categories
Arm Advertising
Automobile Advertising
Back Advertising
Belly Advertising
Chest Advertising
Event Advertising
Head Advertising
International Bodies
Leg Advertising
Oh My!!! You Choose Where Advertising
Other Advertising
Pet Advertising
T-Shirt Advertising
Imagine if brands paied you just like VIP?
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