Mariano Rajoy will call you

I couldn`t resist to Post this Campaign that eStara is working on, in Spain.

In this campaign, eStara makes the call between Mariano Rajoy and the Sapnish people.
The online marketing campaign is a mix of the one by Moveon.org and Bushin30seconds with the one for Sporting ( wich I worked on ).

The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.

The film: