"Broad Shoulders"

After the last Post, I had one Falsh Fack about another great action that Tork developed, this time for Optimus, last summer...

Challenge
Optimus is a mobile phone company based in Portugal. The task was to create a brand experience targeted to young people within a big music festival context.

Solution
A service called "Broad Shoulders" was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

Results
This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service