WHERE THE HELL IS MATT?

THIS IS A GREAT PROJECT OF LIFE....

UFF...

INSPIRING...

I WILL TAKE ONE YEAR TO DO THE SAME...

DONT KNOW WHEN...

Natural Billboard

Creative McDonald's outdoor billboard that grows over time. Created by Leo Burnett ad agency, Chicago.

DISRUPTIVE

Start Up

THINK!

www.dft.gov.uk/drivingchallenge

The “Driving Challenge” builds upon a film made by the University of Illinois 10 years ago to demonstrate the psychological principle of inattentional blindness. Essentially, the interactive game uses this concept to directly demonstrate that your driving is impaired when talking on a mobile phone, either hand held or hands free. In fact, the game reveals that if you use your mobile phone whilst driving you are four times more likely to crash! Its whole aim is to encourage drivers to be more vigilant.

Take the test!

Credits

Client: Department for Transport

Agency: AMV BBDO

Creative: Gary Hoff, Stuart Woodall, Sean Vrabel
Account Management: Kate Gault, Giovanna Cucchi, Olivia Browne

Digital Producer: Nicola Davies

Web Production: iCG

Film Production: Brick and Pin

Director: Richard Topping
Exposure: Online


Thanks Nicolas Davies to Show me this.
IT was great to take the drive and do the test...i didnt missed the space bar question...I even saw the rabit...but i couldnt count the pedestrians at all... so im not part of 19% of people who passed the test...

=(

Its important this kind of campaigns...

Congratulations

VUELING - DAVID GUETTA

Un vol Paris-Ibiza très particulier
Vueling organised the 1st party on board of a commercial plane Paris-Ibiza one year ago...





I was listenning to some music and i got to this video...crazy...people going to IBIZA and they got this in the plane? OMG

I would love that this happened to me

SUPER BOCK

When everybody is using Football or RIR, Super Bock comes with this beautifull video, with a great photo and music...

You will see it in the Cinemas or in the TV...

I would just change one word in the Slogan...Despite of " Sabor Autêntico" it Should Be " AMOR AUTÊNTICO"


GREAT SPOT

ORIGINALITY AND CREATIVITY 07 M&P AWARD PORTUGAL

Sporting, Draft, eStara, PT and SportInvest Won last nigh the award for the best campaign in terms of originality and creativity voted by the readers of the magazine M&P .
It was a pleasure to be there, to share these moments with such important and inteligent people.


Thanks André (MArketing Dir of SportingCP ) to believe and all the team that work for it.

The moment:

The award:

The rest of the winners:

http://www.meiosepublicidade.pt/2008/05/30/os-vencedores-dos-premios-mp-2007/

Volume Max Yamaha

http://volumemax.fr/volumemax.php


Superb....

Another good one form Buzzman and eStara...

If you are in France Dont miss this...



People are getting crazy about it =)



http://fr.youtube.com/groups_videos?name=volumemax



Fucking Nice....



The more you scream the more you go faster ( and furious )

Perfect perfect perfect....



Congrat Yamaha =)

ROCK IN RIO 2008

My favourite RIR campaign...

Its perfect...the interaction...all the enviroment and so on...This one will not be a waste of time guys!!!

http://www.axe.pt/mansao/#/hall/

My favourite part of the house;

http://www.axe.pt/mansao/#/quartohospedes/

and

http://www.axe.pt/mansao/#/fetiches/

Axe...

AH...e EU VOU!

Im going in the 30th of May...next Friday

I hope to see AxWell and Dance "thank god I found You" =)

Meios e Publicidade

This Thursday I will be in one of the main important Marketinga and Communication Awards in Portugal.

I hope the campaing wich we are running into, will win it.

http://www.meiosepublicidade.pt/2008/04/24/conheca-os-nomeados-do-premios-meios-publicidade-2007/

We are running for Origanility and Inovation...

Some highlgths from last year:



Hope that will be a magic Nigth...and the campaing will won the award that al the team deserves...

We allready won a French an American Award....now we need a Portuguese one for these great campaign performed in 2007

http://www.flickr.com/photos/9187134@N07/sets/72157600430321933/show/

OXYDO

http://whatshappeninginside.oxydo.net/



Man.... I heard so much about this...and seen so much banners...that I couldnt push this also to you....

What is happening inside?

I dont know....

Like Juan told me there are 5 or 6 hands in the car

so...


imagine toi...

Nice campaigns from OXYDO using lots of good arguments to experience the Brand...

Not having tabus and using it as Argument is achiving results in this case....

Do you have any suggestion of what is happening inside?
A pitty that i dont understand Italian so Much....

I will pratice as Im going to Millan in a less than 1 Month...maybe i will buy some Oxydo glaces there...just to have the experience...wouldnt you?

Kidding

Portuguese Agency

Funny Funny Funny

A bit Old and In Portuguese...but totally crazy

Chelsea

Today the day of the final of Champions Leaguem i discovered this site from Chelsea

http://www.adidas.com/campaigns/signforyourclub/content/chelseafc/index.asp?strBrand_adidascom=performance&strCountry_adidascom=pt&strLanguage_adidascom=en

Even if im from MU today.....






Take a look around....

ZAOZA

This week I was doing a Case Study about ZAOZA

Please see the BuzzMan cases here http://www.buzzman.tv/zaoza2007_fr/

I belive its a sucess case;

I found very interesting how they integrated all the tecnolgies and the concept of the service

Congrat to the work done

A bit late but some movies to remember









A different Kind of AD:





Congrat eStara for being present in this campaign

Buzzman did just a great job
an Vivendi great product

MEO

http://jatens.meo.pt/


Sorry if this only works for Portuguese People.
Great piece of New Online Tools Usage.
Is not a Inovative one, you may know that we did it exactly the same with Sporting and PAulo Bento, even its a tecnology copy from one of our competitors, but im showing fair playing in this moment, and showing this ORGINAL CAMPAIGN.
CONGRAT PT for Your Inovative Thinking, but in terms of Tecnology provider is a pitty that people continues to prefer FAKE and CHEAP against ORIGNAL and QUALITY.

IF you like this type of campaigns you better know that VODAFONE, GILLETE, PRINGLES, OPEL, SEAT, SCNF, COMEDY CENTRAL, MCDONALDS and many other mores allready did this...and if you want some more info i will be honor to personally send more info.


Till next week ( Im going to Madrid This weekend)

Inteligent Piece of Advertising

Just received this by email and I believe that its an interesting one.
Dont know much about this piece, just that was used by Lotto.

Nice Movie
Nice Muscic
Surpreendent Ending

=)

Nice in Overall

Dream Big

OHH no Football again.... I adviced

After the one from Nike I needed to compensate it on the ADIDAS side... And this one they deserve even a bigger space.

I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. The blog from Beyond Madison Avenue did the favour to me.

"Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.

The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general. "


Even Mourinho deserves congratulations for this great piece.

=)

THE BREAK UP

This was shown me in my UNIVERSITY this weekend and I was really having fun ont the agency side. Sometimes it seems its true.
The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.


http://bringtheloveback.com is a nice BLOG FYI.

Playstation Revival

I was thinking If the AD from Galp is or isn`t similar to this one From Playstation?

Dont Know...If you dont think so...at least you see an old AD that was very trendy by the time... =)

( the one form Galp: http://disruptionandbuzz.blogspot.com/2008/04/euro-2008-galp.html)

Take It To the NEXT LEVEL - NIKE

I knew that we would have lots of good advertising this season.
This one its really good for people That Love FootBall.

Enjoy