The end off the Viral Buzz in Spain???

It’s a hard blow for spanish viral marketing. One friend just sent me this links, where they say that the LSSI has forbidden the function “enviar a un amigo” for commercial purposes.

http://www.eleconomista.es/economia/noticias/485871/04/08/Ojo-al-enviar-datos-a-un-amigo-Proteccion-de-Datos-considera-que-es-sancionable.html

http://buzzeando.com/2008/04/22/la-muerte-del-enviar-a-un-amigo/

uff...

Interesting point to debat....

=)

Baila el Chiki Chiki

Kitsch Elvis, Rodolfo Chikilicuatre, is to represent Spain in the Eurovision Song Contest with his absurd and satirical "Baila el chiki chiki" (Dance the chiki chiki).

Fnac

Like the Jim Morrison one the best, and this campaign for sure got some inspiration from here. Found at AdsoftheWorld.
Agency: Kitchen, MadridCreative Directors: Iñaki Bendito, José Carnero, Juan LassalleArt Director: Miguel LassoCopywriter: Julio VacasPhotographer: Miguel Toledano

1440 Minutes per Day

Agency: El Laboratorio Springer&Jacoby
Client: Mercedes-Benz
Brand: Mercedes Benz Clase C SportCoupé Sport Edition

"1440" Translation:
"If evey morning you found 1440€, You could offer to other people, have fun with it, or burn it...but at the ebd of the day those you don´t spend, they will disapear..."
That´s how life works....
The difference is that what you find every morning is not 1440€ but 1440 minutes!
Think twice about what you do with them.

Mariano Rajoy will call you

I couldn`t resist to Post this Campaign that eStara is working on, in Spain.

In this campaign, eStara makes the call between Mariano Rajoy and the Sapnish people.
The online marketing campaign is a mix of the one by Moveon.org and Bushin30seconds with the one for Sporting ( wich I worked on ).

The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.

The film: