disruptionandbuzz: OUTDOOR

Showing posts with label OUTDOOR. Show all posts

3/14/2008

Outdoor Add

To promote the natural line of ink-dryer of Koleston, H & C - Leo Burnett Beirut did this creative piece of outdoor that shows the silhouette of a woman in an outdoor castings, where variations of colours of the day interfere in the hair of the mold. Brilliant!

Seems simple, but the result is brilliant, the same outdoor changes in different outfits simple by the colour of the day, and with one simple outdoor we have multiple results.
=)

2/25/2008

Alberta Travel

In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.
Agency: Venture Communications, TorontoCreative Director: Jon MychajlyszynArt Director: Brad Van SchaikPhotographer: Jason StangGraphic Design: Marcelle Faucher

2/19/2008

Lickable Ads - Welch's Grape Juice

Marketers for Welch’s have gotten a lot more savvy when trying to appeal to the senses of their customers. The company has launched a new lickable ad campaign for their grape juice.

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance, Welch’s is launching tabs in this month’s edition of People magazine in the form of a one page print ad that let the customers peel to taste.

Image when kids start to offer their friends a taste. Imagine the problems this could pose in the waiting room of a doctor’s office…

“If someone doesn’t rip off the whole sticker, First Flavor says, the flap can’t reseal, giving people an easy way to know whether the ad has already been licked,” the WSJ reported. I guess they’ve got all bases covered.

The idea is fantastic, but parents are still going to have to start watching out!

The ad was created by First Flavor who has launched other taste campaigns to test everything from pepperoni pizza to soy milk and flavoured kid’s cold medicine.

“In some lickable ads, including the Welch’s ad, some of the essence of the actual product is added to the strip, while in others, the strip is made up of unrelated flavors, both natural and artificial,” the WSJ wrote.

http://online.wsj.com/article/SB120287036186164289.html?mod=googlenews_wsj

2/16/2008

Toyota RAV4 Cross Sport Trampoline billboard

In a way to communicate the “Serious fun” campaign for Toyota Rav4 Cross Sport, Toyota made an installation of a trampoline on a few outdoors. The intention was to pull the flyers on top of the outdoor.

NICE =)