SUPER BOCK

When everybody is using Football or RIR, Super Bock comes with this beautifull video, with a great photo and music...

You will see it in the Cinemas or in the TV...

I would just change one word in the Slogan...Despite of " Sabor Autêntico" it Should Be " AMOR AUTÊNTICO"


GREAT SPOT

ORIGINALITY AND CREATIVITY 07 M&P AWARD PORTUGAL

Sporting, Draft, eStara, PT and SportInvest Won last nigh the award for the best campaign in terms of originality and creativity voted by the readers of the magazine M&P .
It was a pleasure to be there, to share these moments with such important and inteligent people.


Thanks André (MArketing Dir of SportingCP ) to believe and all the team that work for it.

The moment:

The award:

The rest of the winners:

http://www.meiosepublicidade.pt/2008/05/30/os-vencedores-dos-premios-mp-2007/

ROCK IN RIO 2008

My favourite RIR campaign...

Its perfect...the interaction...all the enviroment and so on...This one will not be a waste of time guys!!!

http://www.axe.pt/mansao/#/hall/

My favourite part of the house;

http://www.axe.pt/mansao/#/quartohospedes/

and

http://www.axe.pt/mansao/#/fetiches/

Axe...

AH...e EU VOU!

Im going in the 30th of May...next Friday

I hope to see AxWell and Dance "thank god I found You" =)

Portuguese Agency

Funny Funny Funny

A bit Old and In Portuguese...but totally crazy

EURO 2008 - GALP

Coming Soon, we have EURO 2008 - football championship almost here....

I can imagine that we will share lots of good moments between matches, beer, peanuts, fun...and we will share the spirit of it with friends =)

Despite that, for publicity, we will be in the middle of one war, everybody will try to scream the most, trying to be diferent in the clutter...

One of my favourite campaign rigth now is froç GALP - in Portugal:

Take a look:




IN 2004 they did a very good one and we achieved a great unity with a good song, remember:


I hope to publish ASAP new campaigns on this topic...for sure

"Broad Shoulders"

After the last Post, I had one Falsh Fack about another great action that Tork developed, this time for Optimus, last summer...

Challenge
Optimus is a mobile phone company based in Portugal. The task was to create a brand experience targeted to young people within a big music festival context.

Solution
A service called "Broad Shoulders" was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

Results
This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service

Desperate Housewifes and House in Lisbon

In order to communicate the 4th season of Desperate Housewives on Fox Life, several clothe hangers were spread around Lisbon. In one of the dresses was printed he info about the th season premier.
Agency: Torke Stunt



The same was done recently for Dr House:


Not Really convencional? uhn?