disruptionandbuzz

WHERE THE HELL IS MATT?

2008-06-26T00:55:00.000-07:00

THIS IS A GREAT PROJECT OF LIFE....

UFF...

INSPIRING...

I WILL TAKE ONE YEAR TO DO THE SAME...

DONT KNOW WHEN...

Natural Billboard

2008-06-16T07:45:00.000-07:00

Creative McDonald's outdoor billboard that grows over time. Created by Leo Burnett ad agency, Chicago.

DISRUPTIVE

Start Up

2008-06-11T05:30:00.000-07:00

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THINK!

2008-06-06T05:23:00.000-07:00

www.dft.gov.uk/drivingchallenge

The “Driving Challenge” builds upon a film made by the University of Illinois 10 years ago to demonstrate the psychological principle of inattentional blindness. Essentially, the interactive game uses this concept to directly demonstrate that your driving is impaired when talking on a mobile phone, either hand held or hands free. In fact, the game reveals that if you use your mobile phone whilst driving you are four times more likely to crash! Its whole aim is to encourage drivers to be more vigilant.

Take the test!

Credits

Client: Department for Transport

Agency: AMV BBDO

Creative: Gary Hoff, Stuart Woodall, Sean Vrabel
Account Management: Kate Gault, Giovanna Cucchi, Olivia Browne

Digital Producer: Nicola Davies

Web Production: iCG

Film Production: Brick and Pin

Director: Richard Topping
Exposure: Online

Thanks Nicolas Davies to Show me this.
IT was great to take the drive and do the test...i didnt missed the space bar question...I even saw the rabit...but i couldnt count the pedestrians at all... so im not part of 19% of people who passed the test...

=(

Its important this kind of campaigns...

Congratulations

VUELING - DAVID GUETTA

2008-06-05T15:33:00.000-07:00

Un vol Paris-Ibiza très particulier
Vueling organised the 1st party on board of a commercial plane Paris-Ibiza one year ago...

I was listenning to some music and i got to this video...crazy...people going to IBIZA and they got this in the plane? OMG

I would love that this happened to me

SUPER BOCK

2008-05-31T06:53:00.000-07:00

When everybody is using Football or RIR, Super Bock comes with this beautifull video, with a great photo and music...

You will see it in the Cinemas or in the TV...

I would just change one word in the Slogan...Despite of " Sabor Autêntico" it Should Be " AMOR AUTÊNTICO"

GREAT SPOT

ORIGINALITY AND CREATIVITY 07 M&P AWARD PORTUGAL

2008-05-30T04:00:00.000-07:00

Sporting, Draft, eStara, PT and SportInvest Won last nigh the award for the best campaign in terms of originality and creativity voted by the readers of the magazine M&P .
It was a pleasure to be there, to share these moments with such important and inteligent people.

Thanks André (MArketing Dir of SportingCP ) to believe and all the team that work for it.

The moment:

The award:

The rest of the winners:

http://www.meiosepublicidade.pt/2008/05/30/os-vencedores-dos-premios-mp-2007/

Volume Max Yamaha

2008-05-27T14:47:00.000-07:00

http://volumemax.fr/volumemax.php

Superb....

Another good one form Buzzman and eStara...

If you are in France Dont miss this...

People are getting crazy about it =)

http://fr.youtube.com/groups_videos?name=volumemax

Fucking Nice....

The more you scream the more you go faster ( and furious )

Perfect perfect perfect....

Congrat Yamaha =)

ROCK IN RIO 2008

2008-05-27T14:14:00.000-07:00

My favourite RIR campaign...

Its perfect...the interaction...all the enviroment and so on...This one will not be a waste of time guys!!!

http://www.axe.pt/mansao/#/hall/

My favourite part of the house;

http://www.axe.pt/mansao/#/quartohospedes/

and

http://www.axe.pt/mansao/#/fetiches/

Axe...

AH...e EU VOU!

Im going in the 30th of May...next Friday

I hope to see AxWell and Dance "thank god I found You" =)

Meios e Publicidade

2008-05-27T05:01:00.000-07:00

This Thursday I will be in one of the main important Marketinga and Communication Awards in Portugal.

I hope the campaing wich we are running into, will win it.

http://www.meiosepublicidade.pt/2008/04/24/conheca-os-nomeados-do-premios-meios-publicidade-2007/

We are running for Origanility and Inovation...

Some highlgths from last year:

Hope that will be a magic Nigth...and the campaing will won the award that al the team deserves...

We allready won a French an American Award....now we need a Portuguese one for these great campaign performed in 2007

http://www.flickr.com/photos/9187134@N07/sets/72157600430321933/show/

OXYDO

2008-05-26T08:07:00.000-07:00

http://whatshappeninginside.oxydo.net/

Man.... I heard so much about this...and seen so much banners...that I couldnt push this also to you....

What is happening inside?

I dont know....

Like Juan told me there are 5 or 6 hands in the car

so...

imagine toi...

Nice campaigns from OXYDO using lots of good arguments to experience the Brand...

Not having tabus and using it as Argument is achiving results in this case....

Do you have any suggestion of what is happening inside?
A pitty that i dont understand Italian so Much....

I will pratice as Im going to Millan in a less than 1 Month...maybe i will buy some Oxydo glaces there...just to have the experience...wouldnt you?

Kidding

Portuguese Agency

2008-05-26T05:45:00.000-07:00

Funny Funny Funny

A bit Old and In Portuguese...but totally crazy

Chelsea

2008-05-21T09:08:00.000-07:00

Today the day of the final of Champions Leaguem i discovered this site from Chelsea

http://www.adidas.com/campaigns/signforyourclub/content/chelseafc/index.asp?strBrand_adidascom=performance&strCountry_adidascom=pt&strLanguage_adidascom=en

Even if im from MU today.....

Take a look around....

ZAOZA

2008-05-21T08:26:00.000-07:00

This week I was doing a Case Study about ZAOZA

Please see the BuzzMan cases here http://www.buzzman.tv/zaoza2007_fr/

I belive its a sucess case;

I found very interesting how they integrated all the tecnolgies and the concept of the service

Congrat to the work done

A bit late but some movies to remember

A different Kind of AD:

Congrat eStara for being present in this campaign

Buzzman did just a great job
an Vivendi great product

MEO

2008-05-16T04:30:00.000-07:00

http://jatens.meo.pt/

Sorry if this only works for Portuguese People.
Great piece of New Online Tools Usage.
Is not a Inovative one, you may know that we did it exactly the same with Sporting and PAulo Bento, even its a tecnology copy from one of our competitors, but im showing fair playing in this moment, and showing this ORGINAL CAMPAIGN.
CONGRAT PT for Your Inovative Thinking, but in terms of Tecnology provider is a pitty that people continues to prefer FAKE and CHEAP against ORIGNAL and QUALITY.

IF you like this type of campaigns you better know that VODAFONE, GILLETE, PRINGLES, OPEL, SEAT, SCNF, COMEDY CENTRAL, MCDONALDS and many other mores allready did this...and if you want some more info i will be honor to personally send more info.

Till next week ( Im going to Madrid This weekend)

Inteligent Piece of Advertising

2008-05-16T04:22:00.000-07:00

Just received this by email and I believe that its an interesting one.
Dont know much about this piece, just that was used by Lotto.

Nice Movie
Nice Muscic
Surpreendent Ending

=)

Nice in Overall

Dream Big

2008-05-16T04:12:00.000-07:00

OHH no Football again.... I adviced

After the one from Nike I needed to compensate it on the ADIDAS side... And this one they deserve even a bigger space.

I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. The blog from Beyond Madison Avenue did the favour to me.

"Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.

The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general. "

Even Mourinho deserves congratulations for this great piece.

=)

THE BREAK UP

2008-05-04T02:44:00.000-07:00

This was shown me in my UNIVERSITY this weekend and I was really having fun ont the agency side. Sometimes it seems its true.
The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.

http://bringtheloveback.com is a nice BLOG FYI.

Playstation Revival

2008-05-02T04:25:00.000-07:00

I was thinking If the AD from Galp is or isn`t similar to this one From Playstation?

Dont Know...If you dont think so...at least you see an old AD that was very trendy by the time... =)

( the one form Galp: http://disruptionandbuzz.blogspot.com/2008/04/euro-2008-galp.html)

Take It To the NEXT LEVEL - NIKE

2008-05-02T04:22:00.000-07:00

I knew that we would have lots of good advertising this season.
This one its really good for people That Love FootBall.

Enjoy

Facebook Chat

2008-05-02T04:11:00.000-07:00

Last week i found the Facebook new tool the Chat and for mee it was a good new...not that i will use it a lot... but In fact interesting...

I found this good article, that is exactly the same I think about it:

"Facebook chat went live last week and the jury is still out on how—or if—people are going to use it. Right now it seems to mostly be in the “Hey, is this thing on?” stage, where people are testing it out and seeing how it works.

Many people I’ve spoken with feel the same way about it that I do: it’s a useful tool, but we’re wary because our Facebook friend list is much broader than our IM list and we’re living in fear of those casual acquaintances you had to spend fifteen minutes to remember when they first friended you will be the ones popping up to chat with you on Facebook.

While that fear is likely unfounded, there is the very real issue of a shift in how we use Facebook. Until now, it was a solitary activity where your interactions with people—via messages, wall postings and the like– did not occur in real time. Adding a real time chat element changes how you use the site: no more clicking back and forth, on and off the site, if you are in the middle of a conversation. And suddenly you are very aware of which of your friends is spending all their time on Facebook. (there was always the option to check to see who else was online, but people rarely did, since there was no upside to it other than satisfaction of curiousity.)

The interface itself is fairly basic, though it does allow for emoticons and clickable links. Personally, I have not found much use for it—I have many other ways (IM, Twitter, Email, phone) of reaching the people I know on Facebook. But I’m curious as to how many of you view Facebook chat and if you’ve found yourselves using it. Because given the popularity and ubiquity of Facebook, it wouldn’t surprise me if it really caught on."

Filed under: State of the Industry, Websites We Love — by Toad at 9:17 am on Thursday, May 1, 2008

EURO 2008 - GALP

2008-04-29T12:51:00.000-07:00

Coming Soon, we have EURO 2008 - football championship almost here....

I can imagine that we will share lots of good moments between matches, beer, peanuts, fun...and we will share the spirit of it with friends =)

Despite that, for publicity, we will be in the middle of one war, everybody will try to scream the most, trying to be diferent in the clutter...

One of my favourite campaign rigth now is froç GALP - in Portugal:

Take a look:

IN 2004 they did a very good one and we achieved a great unity with a good song, remember:

I hope to publish ASAP new campaigns on this topic...for sure

Mobile experience Store

2008-04-24T01:34:00.000-07:00

Just an old video of Japonese Mobile tools

The end off the Viral Buzz in Spain???

2008-04-24T00:59:00.000-07:00

It’s a hard blow for spanish viral marketing. One friend just sent me this links, where they say that the LSSI has forbidden the function “enviar a un amigo” for commercial purposes.

http://www.eleconomista.es/economia/noticias/485871/04/08/Ojo-al-enviar-datos-a-un-amigo-Proteccion-de-Datos-considera-que-es-sancionable.html

http://buzzeando.com/2008/04/22/la-muerte-del-enviar-a-un-amigo/

uff...

Interesting point to debat....

eStara Wins 2008 ad:tech Award for ''Best Direct Response Campaign''

2008-04-21T12:31:00.000-07:00

As I made part of this... I couldnt resist

=)

http://news.moneycentral.msn.com/ticker/article.aspx?Feed=BW&Date=20080416&ID=8494368&Symbol=ARTG

ATG (Art Technology Group, Inc.), the top-ranked e-commerce platform and optimization services provider, today announced ATG's eStara Click to Call service won Best Direct Response Campaign for its online program, "Soccer Club Sells Seats with DRC," at the industry's most prestigious interactive advertising conference, ad:tech San Francisco 2008. eStara Click to Call technology powered the interactive campaign for a major Portuguese soccer club, Sporting, and ignited enthusiasm for Sporting fans through a personalized experience with coach Paulo Bento.
The Best Direct Response Campaign award was presented during ad:tech's 11th annual awards ceremony on April 15, 2008 at ad:tech San Francisco. The award category distinguishes direct to business or direct-to-consumer campaigns that yield a measurable response rate and includes a competitive entry list with such companies as the Gap and Hip Hop Digital Media. Industry experts lining the judging panel included executives from Tribal DDB, ARF, Yahoo!, Organic, DoubleClick, Real Branding, Jetset Studios, Nike, Facebook and CNET Networks Inc., to name a few.
"The ad:tech awards recognize pioneering companies that demonstrate excellence in interactive marketing," said Don Knox, Vice President, ad:tech Global. "We are impressed by the quality, creativity and innovation of the campaigns this year, which reflects the positive progression of the internet marketing industry."
Sporting initiated "Soccer Club Sells Seats with DRC" by enlisting eStara to create an opportunity for soccer enthusiasts to directly engage with the team to promote the brand, encourage game attendance and drive season ticket sales through a memorable, interactive Web advertisement. eStara's Click to Call technology allowed fans to personally connect with Sporting's coach - an incentive that peeked massive interest.
The ad ran on the Sporting website (www.Sporting.pt), asking viewers to supply their name and telephone number to find out more about how they could help the football team succeed. Users who entered their name and number were shown a brief video of the team in the locker room where Coach Paulo Bento receives a team roster with a missing member. The coach then sees the viewer's name on the list and dials his phone. Powered by eStara Click to Call technology the viewer's own phone rings and the coach urges the viewer to get to the stadium fast because the team needs her. Within two weeks of the campaign, Sporting.pt drew 610,000 visits - resulting in 1,500 new memberships.
"Fusing creativity, strategy and technology to produce the Sporting campaign was an incredible opportunity," said Cid Jenkins, vice president of sales, North America for ATG's eStara line of e-commerce optimization services. "The immediate impact of our Click to Call technology helped to initiate 200,000 calls within two days and drive record-high season ticket sales."
For more information and to watch an example of the advertising campaign please visit: http://www.youtube.com/watch?v=gQ42Kf_SFkE
About ATG
ATG (Art Technology Group, Inc.) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

http://www.pressreleasepoint.com/node/16279/pdf
http://www.highbeam.com/doc/1G1-177903851.html

http://www.google.pt/search?q=eStara+Wins+2008+ad:tech+Award+for+%27%27Best+Direct+Response+Campaign%27%27+&hl=pt-BR&rlz=1T4ADBF_pt-BRPT244PT245&start=10&sa=N

Agent Provocateur

2008-04-03T07:54:00.001-07:00

Agent Provocateur Launches Game For Window Peepers

Agent Provocateur, has a new game and a new adventure out so if you're into sexy lingerie, games that are called Peep in Paris and episodic video installments, head over to Agent Provocateur for some afternoon delight.

http://www.adrants.com/2008/04/agent-provocateur-launches-game-for.php

http://www.trendhunter.com/trends/peep-in-paris

With so many feeds in my reference sites I couldnt avoid to post this one

Web sensorial campaign

2008-04-02T07:03:00.000-07:00

http://www.horselstest.no/english/

This one is creating quite a buzz (pun intended), but you’ll need to have headphones to fully experience it.

Come on, give it a try. And listen carefully.
It’s more important than you might think.

Awareness

2008-04-02T06:59:00.000-07:00

http://www.dothetest.co.uk/

A witty mind hack and web sensorial campaign by Transport for London, aiming to reduce the number of cyclists that are hurt on London’s roads.
According to the campaign press release, researchers at Harvard University played this trick on some unsuspecting people and over 50 per cent failed to spot the change. This selective blindness is possibly the reason why motorists collide with cyclists.

Check also another video piece from Transport for London, that also plays on mind hacks.

Transformer Desk Bed

2008-04-01T03:29:00.000-07:00

For those long, long nights comes a clever bed/desk combo that might be problematic if you fall through the bottom of the bed and onto your desk.

After the Casulo, this is another economy of space for those ones living in a little space..
.
( Imagine if Bernini sees this...you will see all the Phytagores residence with just this)

Real Beauty

2008-04-01T03:21:00.000-07:00

This one goes out for my Russian friends =)

Dover Revolution style...very clever and with asimple message...

Think different

2008-03-29T12:31:00.000-07:00

CleverSet

2008-03-25T03:26:00.000-07:00

Recently I have been introduced to a powerfull tool CleverSet

For you that may be interested by Recomendation Tool....

Increase Relevance and Revenues…

* Increase Revenue-per-Visitor by up to 20%
* Experience up to a 25% increase in conversion rates
* Dramatically improve the relevance of your customer’s shopping experience

I attended recently one WebConference about the Topic and I was very pleased to get in touch with this tool;

One good quote “Consumers are tired of being bombarded with irrelevant product recommendations based on their past behavior. Who wants to have children’s books recommended every time they visit a bookseller just because they bought one book for their nephew three years ago? CleverSet goes far beyond today’s historical or rules-based recommendation engines by predicting and analyzing what shoppers will do in the future, tempting customers with products they actually want to buy right now.”

- Bruce D’Ambrosio, CleverSet Founder and CTO

I invite you to explore the site

Automative Comercials II

2008-03-19T14:58:00.000-07:00

I found myself again looking at Automative comercials.

This time Mazda - really recent campaign - at least in Portugal:

And Mercedez-not really recent- but :

Again...I found this concept of car turning into fishes, or car driven by fishes, very similar, or even, the concept of water in both... Do they need to follow all the sime lines?

My opinion only...but take a look at it again...

the previous ones http://disruptionandbuzz.blogspot.com/2008/02/automative-comercials.html

Pot Noodle Guiness Copy Past

2008-03-19T14:38:00.000-07:00

CopY:

PAST :

www.potnoodle.com

Future of the Web

2008-03-15T14:38:00.001-07:00

I think that some of you will find this topics really interesting.

| View | Upload your own

Baila el Chiki Chiki

2008-03-14T09:11:00.000-07:00

Kitsch Elvis, Rodolfo Chikilicuatre, is to represent Spain in the Eurovision Song Contest with his absurd and satirical "Baila el chiki chiki" (Dance the chiki chiki).

Mail on Sunday 'Battle' TV advert

2008-03-14T08:44:00.000-07:00

Twitter

2008-03-14T03:43:00.001-07:00

For those who dont know twitter....

Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific.

Updates are displayed on the user's profile page and instantly delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone is the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application. For SMS, four gateway numbers are currently available: short codes for the USA, Canada, and India, as well as a UK number for international use. Several third parties offer posting and receiving updates via email.

My twitter:

http://twitter.com/pedroferreira

Outdoor Add

2008-03-14T03:15:00.000-07:00

To promote the natural line of ink-dryer of Koleston, H & C - Leo Burnett Beirut did this creative piece of outdoor that shows the silhouette of a woman in an outdoor castings, where variations of colours of the day interfere in the hair of the mold. Brilliant!

Seems simple, but the result is brilliant, the same outdoor changes in different outfits simple by the colour of the day, and with one simple outdoor we have multiple results.
=)

Racist MCDonalds AD?

2008-03-13T15:12:00.000-07:00

DDB Advertising Agency, Sweden with art direction by Fredrik Simonsson.

Skinable Buildings

2008-03-13T14:59:00.000-07:00

We can change the skin of our browsers, cell phones, mp3’s and now from Cybertecture we have buildings that can do the same. These buildings are in New Town Plaza, Hong Kong. Imagine downtown Toronto or any big city with buildings that change their “skins”. Awesome!

The Visual Builidng is a new piece of Cybertecture that deals with the changing nature of buildings in the city. This mix commercial/retail building comprises of an intelligent skin that allows for it to change like a information lantern creating Art in the City, Information in the City, or Nature in the City. (jameslawcybertecture)

http://www.trendhunter.com/trends/visual-building-skin-changing-building

Can you Imagine Brands using this?

NY times Article

2008-03-12T12:37:00.000-07:00

http://bits.blogs.nytimes.com/2008/03/10/where-every-ad-knows-your-name/

Where Every Ad Knows Your Name

By Louise Story

Just how personal can advertising from the Web giants get? That’s a question you may be wondering after reading my article in Monday’s Times and the related blog post. With big Internet companies, which already have a lot of data about users, moving into the ad network business, is every ad you see on the Internet going to reflect what you have been doing and reading about lately.

To get one reading of this, I asked four Web giants - AOL, Google, Microsoft and Yahoo – a simple question: can they show you an advertisement with your name in it?

This question highlights their ability to connect personal data that presumably you volunteered when registering for e-mail or other services to advertisements. In this example, I asked them if they could fulfill a request from Procter & Gamble to run Tide ads that include the viewer’s name. (Mine might say: “Louise, Buy Tide Today.”)

This is both a technology question and a question about their self-imposed privacy policies. There are some things that companies can do, but they choose not to do. Of course, they can change that choice later. As the technology becomes more advanced along with the experience using these tools, there will be important policy issues to confront. Today, none of the four companies offer ads with user’s names in them; indeed, it would raise a red flag for them to do so. But, the four companies vary when asked if they “could” do this.

Microsoft says it could use only a person’s first name. AOL and Yahoo could use a full name but only on their sites, not the other sites on which they place ads. Google isn’t sure; it probably could, but it doesn’t know the names of most of its users.

Let’s start with AOL, which is a unit of Time Warner. AOL does have the ability to offer ads containing people’s names, which are provided to AOL during registration. But, if AOL offered “name-ads,” which it has no plans to, its privacy policy only allows it to place those ads on AOL-owned sites. The company has a policy against sharing its members’ names and e-mail addresses with any other party - even the ad networks that it owns: Advertising.com, Tacoda and Quigo. Those ad networks sell ads for AOL and for a range of Web sites using data from all of those sites to make the ads relevant. But the amount of data the ad networks have to work with is the same for AOL as it is for their other customers.

Yahoo is open to the idea of name-ads. A spokeswoman said that Yahoo can customize ads with people’s registration information, if they are logged in. This is similar to what Yahoo already does on its site for some of its own products, like e-mail. If I had an e-mail account with Yahoo, I’d be greeted by “Hi Louise” when logged in. But, the spokeswoman noted, Yahoo does not pass information like names to advertisers. The registration information is simply used by Yahoo for ads. Yahoo has a new product called Smart Ads that moves very close to this sort of micro-targeting by using data about its users to give them very specific offers for stores near them.

Like AOL, Yahoo does not use its registration data to the benefit of companies - like eBay and Comcast - in its ad network or in the Blue Lithium network that it owns. Yahoo does use some of those external sites’ own data to help target the ads on their sites.

Microsoft stands alone on the name-ad question. The technology company has gone beyond policy making and created a technological barrier to using people’s personal information in advertising. The company uses an algorithm to pull demographic information from user’s registration (gender, age, ZIP code) and then places that with their behavioral data about what sites they visit. Once the algorithm has been applied, Microsoft says it has no ability to trace the data back to an individual consumer. You can a white paper here about how Microsoft keeps ad-serving separate from user’s personal information.

But there is a catch. Microsoft does not consider first names or nicknames to be personal information. So, they could run name-ads with only people’s first names.

Google told me that they “might” have the technology be able to serve such ads that show your Google user name, and that they have no current privacy rule against it. Google is different from the other three companies in that it does not use either behavioral or demographic data to serve ads. In fact, the company says it does not ask users for it during registration. Google also only serves ads based on the information on the Web page you are looking at—and sometimes the immediately previous page you viewed– - instead of past information about what sites you visited or what terms you typed into search For a long time Google limited the amount of personal information it collected. But as it expands, it creates many perfectly legitimate ways to ask you about yourself. You put your name into Gmail. You note your home address in Google Maps. You verify your name and address, and store credit card information too, when you buy something through Google Checkout.

For Google and the rest of these companies, the question remains how much they can, will and should use the information they gather from their Web sites to target ads in their ever expanding advertising networks?

THIS IS MOBILE LIVING

2008-02-28T00:51:00.000-08:00

Can you imagine?

This is really the mobile Casulo.

AXE -mangeusesdhommes

2008-02-27T01:09:00.000-08:00

http://www.mangeusesdhommes.com/

Coke Zero Game

2008-02-25T12:40:00.000-08:00

http://www.cokezerogame.de/

Right now it’s only available in german, but an english version is coming soon. Great work, and surly a contender for many awards. Check out their blog for some more information and behind the scenes content.

Try it even if you don't understand German....Like me

Arcor

2008-02-25T12:34:00.000-08:00

Bubble effect =)

This is what you do with your gum!

Agency: Leo Burnett, Brazil

Fnac

2008-02-25T12:31:00.000-08:00

Like the Jim Morrison one the best, and this campaign for sure got some inspiration from here. Found at AdsoftheWorld.
Agency: Kitchen, MadridCreative Directors: Iñaki Bendito, José Carnero, Juan LassalleArt Director: Miguel LassoCopywriter: Julio VacasPhotographer: Miguel Toledano

Alberta Travel

2008-02-25T12:20:00.000-08:00

In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.
Agency: Venture Communications, TorontoCreative Director: Jon MychajlyszynArt Director: Brad Van SchaikPhotographer: Jason StangGraphic Design: Marcelle Faucher

Lickable Ads - Welch's Grape Juice

2008-02-19T01:15:00.000-08:00

Marketers for Welch’s have gotten a lot more savvy when trying to appeal to the senses of their customers. The company has launched a new lickable ad campaign for their grape juice.

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance, Welch’s is launching tabs in this month’s edition of People magazine in the form of a one page print ad that let the customers peel to taste.

Image when kids start to offer their friends a taste. Imagine the problems this could pose in the waiting room of a doctor’s office…

“If someone doesn’t rip off the whole sticker, First Flavor says, the flap can’t reseal, giving people an easy way to know whether the ad has already been licked,” the WSJ reported. I guess they’ve got all bases covered.

The idea is fantastic, but parents are still going to have to start watching out!

The ad was created by First Flavor who has launched other taste campaigns to test everything from pepperoni pizza to soy milk and flavoured kid’s cold medicine.

“In some lickable ads, including the Welch’s ad, some of the essence of the actual product is added to the strip, while in others, the strip is made up of unrelated flavors, both natural and artificial,” the WSJ wrote.

http://online.wsj.com/article/SB120287036186164289.html?mod=googlenews_wsj

Alternative Midias

2008-02-18T11:04:00.000-08:00

Rediffusion DY&R, Mumbai

http://www.rediffusiondyr.com/rdyr_pr.htm

Each descending step reflects how a different hairstyle can change your appearance.

Toyota RAV4 Cross Sport Trampoline billboard

2008-02-16T15:35:00.000-08:00

In a way to communicate the “Serious fun” campaign for Toyota Rav4 Cross Sport, Toyota made an installation of a trampoline on a few outdoors. The intention was to pull the flyers on top of the outdoor.

NICE =)

Automative Comercials

2008-02-16T12:32:00.000-08:00

This seems to be a recent trend in high-production automotive advertising. Commercials containing either an orchestra or a large group of people similarly dressed in a stereotypical factory worker or scientist.

Look at this:

Ogilvy, London, UK

New ad from Honda Problem Playgound W+K London

Audi A4 2008 TV Commercial "Strings"
DDB Barcelona

Lab coats, ties & musicians sell cars?

ADIDAS CHINA

2008-02-16T08:16:00.000-08:00

Advertising Agency: TBWA, Shanghai, China

McDonald's: Serviette

2008-02-16T07:53:00.001-08:00

MCDonalds serviettes on Posters and even as Printed AD....

Advertising Agency: DDB Stockholm, Sweden

December 2007

Whopper Freakout

2008-02-16T07:49:00.000-08:00

One of the Best from 2007

www.whopperfreakout.com

Agency: Crispin Porter + Bogusky, USA

Aired: November 2007

Playing Ann Summers: Wood

2008-02-16T05:31:00.000-08:00

Advertising Agency: Nitro, London, UK
Executive Creative Director: Paul Shearer
Creative Director: Paul Shearer
Art Director: Jess Oudot
Copywriter: Matt Leach
Executive Producer: Laura Gregory
Producer: Jeremy McWilliams
Director: Paul Shearer
Production Company: Bang/Great Guns
Editor: Ted Guard @ The Quarry

Thrifty Car & Truck Rentals: Valentines

2008-02-16T05:15:00.000-08:00

Saving money on a hotel room this Valentines Day. That's Thrifty thinking.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Brendan Donnelly
Copywriter: Jason Ross

MAC AIR

2008-02-14T04:44:00.000-08:00

IF you want to know more:

Multi-Sensory Remote Communication - Nokia Scentsory Phone

2008-02-14T02:14:00.000-08:00

Finally - a phone that offers a really unique design instead of just more diamonds. This is a concept phone by Nokia called the Scentsory and it is fascinating.

It evokes the human senses of sight, sound, touch and even smell for a multi-sensory experience. If the concept goes into production, this phone could truly revolutionize remote communication and interfacing. The dual-screen mobile has a LED touchpad, speakers, hidden camera and temperature sensors.

“In addition to basic audiovisual features, Scentsory is able to detect, transmit and emit smells,” Tuvie explains. “It can also radiate colours, lighting, and temperature from the caller’s environment.”

“Using highly sophisticated sensors, the electronic ‘nose’ samples the odour of the caller’s environs and transmits this to the recipient electronically. Scientists have found that a distinct genetic pattern is associated with every odour, so it is simply a matter of matching electrical harmonics with gene activity. This way, the perception of a smell by electrical stimulation could be technologically induced,” the blog explained further.

Just by looking at the pictures you can see how the features will work and how useful this design can really be. I hope this makes it to market soon. The design is by Kimberly Hu.

IKEA

2008-02-13T02:08:00.000-08:00

http://www.ikea.com/ms/en_US/rooms_ideas/tcb/index.html

Ikea with Forsman & Bodenfors have created another innovative mini-site this time highlighting their bedroom sets. Have a look here. The site contains four video vignettes of stressed individuals and a super slo-motion view of their bedrooms. The video is beautifully shot and seems highly influenced by the work of...

Each room takes a bit of time to load so be patient. You can select different views within each room by clicking the image

Rock the Palace

2008-02-12T13:34:00.001-08:00

http://rockthepalace.com/

Please Just rock this!!!!!!

I have to say that I dreamt about this development....

Put uour cell phone number and give it a try...

Just Available for some European Countries.

The concept is to call you, and what you say will be lstened in the video!!!

Perfect!

Dont be afraid of test it and to put your real number...its the only way to have the entire experience.

Body Advertising

2008-02-11T10:41:00.000-08:00

Using your body as Billboard... For me its extreme.... but its a good idea.

http://bodybillboardz.com/

Some Categories

Arm Advertising
Automobile Advertising
Back Advertising
Belly Advertising
Chest Advertising
Event Advertising
Head Advertising
International Bodies
Leg Advertising
Oh My!!! You Choose Where Advertising
Other Advertising
Pet Advertising
T-Shirt Advertising

Imagine if brands paied you just like VIP?

Livescribe

2008-02-08T01:19:00.000-08:00

I guess that someday we will use this...
The Livescribe paper-based computing platform

http://livescribe.com/

SuperBowl ADS

2008-02-08T00:50:00.000-08:00

How TV's most expensive commercials scored with viewers:

Advertiser	Description	Length (sec.)	Quarter	Ad Meter score

10 most popular

Budweiser	Dalmatian trains Clydesdale to make beer wagon team.	60	2nd	8.73

FedEx	FedEx beats giant carrier pigeons.	45	1st	8.26

Bridgestone	Critters scream with squirrel missed by car.	30	1st	8.11

Doritos	Giant rat goes for guy's bag of chips.	30	2nd	7.94

Bud Light	Fire-breather heats up romantic dinner.	30	1st	7.84

Bud Light	Men sneak beer into wine-and-cheese party.	30	1st	7.73

Coca-Cola	Cartoon-character parade balloons go after Coke Classic.	60	3rd	7.65

Diet Pepsi Max	Star-studded cast stops dozing.	60	1st	7.60

Planters	Scent of nuts makes homely woman alluring.	30	2nd	7.41

(tie) Tide to Go	Shirt stain is louder than a job candidate.	30	1st	7.39

SoBe Life Water	Lizards dance with model Naomi Campbell.	60	2nd	7.39

Tou can see the rest here:
http://www.usatoday.com/money/advertising/admeter/2008-02-04-results-chart_N.htm

The Champion was:

The Vice:

The Victoria Secret´s one:

On You Tube you Can Find all of them:

http://www.youtube.com/profile_favorites?user=adblitz

Sooner we will know the favourite AD from the YT community.

GoDady.com was reject, but even so, this banned commercial generated a lot of trafic to their website.
http://youtube.com/watch?v=4JHGCd_9U5E

RYANAIR

2008-02-07T14:42:00.001-08:00

Ryanair has been ordered to pay €60,001 (£45,000) in damages after French president Nicolas Sarkozy and his new wife Carla Bruni sued the airline for using a picture of the couple in an ad.
The couple sued Ryanair last week after an advertisement for cut-price tickets appeared in Le Parisien newspaper featuring a photo of the couple.
Ryanair's ad featured a cartoon bubble above Bruni carrying the line: "With Ryanair, my whole family can come to my wedding."
Following the news that the pair were taking court action over the campaign, Ryanair issued a statement last week apologising for offence caused and promising not to run the ad again.

Botanic Architecture

2008-02-07T13:34:00.000-08:00

I know that is the second Architecture Post, but it seems to me that continues to be a disruptive idea.

This week i saw some nice articles about how Urbanites might never stop craving nature in the concrete jungle. They've found a nice compromise, and here it goes some examples:

Singapore

School of Art, Design and Media at Nanyang Technological University. Designed by CPG
This remarkable piece of architecture has been described as ‘a vegetated form that blends landscape and structure, nature and high-tech and symbolizes the creativity it houses’.
The curving green roof distinguishes the building from other structures on campus but the line between landscape and building is blurred. The roofs serve as informal gathering spaces challenging linear ideas and stirring perception. The roofs create open space, insulate the building, cool the surrounding air and harvest rainwater for landscaping irrigation. Planted grasses mix with native greenery to colonize the building and bond it to the setting.

Seoul
Ann Demeulemeester’s new boutique

In Europe I guess Patrcik Blanc is a reference.

http://www.verticalgardenpatrickblanc.com/

I saw some examples in Paris:

His website has a lot of examples in Paris, MAdrid, San Paulo, Osaka, Hong Kong....

Take a look at it...

Other references:

Minscape Garden Furniture - This Japonese Company:

http://www.mindscape.jp/

http://www.thingsofrandomcoolness.com/2008/01/28/mindscape-garden-furniture/

or:

H2pia

The world's first hydrogen powered community in Denmark.

http://www.h2pia.com/com/h2pia/

The suburb dubbed H2pia is geared towards balancing energy needs with the cost to the environment and our climate. Residents of this hydrogen community will collect their own energy via solar and wind sources, which will charge hydrogen fuel cells that power both the home and automobiles. The various structures within the neighborhood have been designed sothat their curves and orientation can maximize returns on energy collection. With construction scheduled to begin in 2007, the completion of this project could provide essential feedback towards making hydrogen a viable option in the energy game.

Extreme Home Theater

2008-02-07T13:14:00.000-08:00

Cool Hunter just found a candidate for the winner in the Coolest Home Theater category. Just short of being a drive-in, this outdoor home theatre surpasses the stinky basement family “media room” by close to a light year.

Impossible not to show you....

Glass walls, clean lines, uninterrupted space, uncluttered rooms, expensive detailing — the hallmarks of a modern, upscale classic are all present in this stylish residence. Why anyone in possession of such an amazing home with such breathtaking views, would want to watch movies at home, is beyond us, but let’s just say that we wouldn’t mind being invited to a screening or two. The terraces, patios and the 65-foot infinity pool and spa will keep cinematically uninterested guests entertained as well. And we’ll all stay at the separate guest house, of course.

But we must admit we are still lacking an invite to the 5,800-square-foot Skyline residence overlooking Hollywood and downtown LA. The visit is up to the owner of the home, architect Hagy Belzberg, a Harvard graduate (1991) who interned in Frank Gehry’s office.

The opulent home was designed by the entire team of his Santa Monica-based, 13-member Belzberg Architects that the now 43-year-old Hagy Belzberg founded in 1997

1440 Minutes per Day

2008-02-06T09:32:00.000-08:00

Agency: El Laboratorio Springer&Jacoby
Client: Mercedes-Benz
Brand: Mercedes Benz Clase C SportCoupé Sport Edition

"1440" Translation:
"If evey morning you found 1440€, You could offer to other people, have fun with it, or burn it...but at the ebd of the day those you don´t spend, they will disapear..."
That´s how life works....
The difference is that what you find every morning is not 1440€ but 1440 minutes!
Think twice about what you do with them.

Viral of FIFA Street 3

2008-02-06T08:29:00.000-08:00

This is insane. I hope we will have great moments in the EURO 2008 =)

Underwater AD

2008-02-06T01:34:00.000-08:00

This billboard from Saatchi & Saatchi Auckland used the tide to demonstrate the new Sanyo underwater video camera's capabilities.

Porsche Bloodlines

2008-02-05T11:02:00.000-08:00

http://www.porsche.com/all/bloodlines/usa/

After the commercial, you should LISTEN to Porsche Bloodlines, a countdown site for the new Cayenne GTS by Fantasy Interactive, featuring the remarkable sounds produced by historic Porsche models.

See the commercial also at:
http://blip.tv/file/633871/
And don`t think its a waste of time to search for your headphones

Created by Fantasy Interactive
http://www.fantasy-interactive.com/

and Carmichaellynch
http://www.carmichaellynch.com/

Capturing the experience of the Porsche Bloodline, powered the concept of this site. With a combination of sound-FX, 3-d graphics and color palette They have created a mysterious environment to compliment Porsche’s seductive speedsters.

Thats why they allready won one FWA award.
http://www.thefwa.com/

"Broad Shoulders"

2008-02-05T10:44:00.000-08:00

After the last Post, I had one Falsh Fack about another great action that Tork developed, this time for Optimus, last summer...

Challenge
Optimus is a mobile phone company based in Portugal. The task was to create a brand experience targeted to young people within a big music festival context.

Solution
A service called "Broad Shoulders" was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

Results
This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service

Desperate Housewifes and House in Lisbon

2008-02-05T10:27:00.000-08:00

In order to communicate the 4th season of Desperate Housewives on Fox Life, several clothe hangers were spread around Lisbon. In one of the dresses was printed he info about the th season premier.
Agency: Torke Stunt

The same was done recently for Dr House:

Not Really convencional? uhn?

Frozen Ipods Inside Ice-Cream

2008-02-05T09:58:00.000-08:00

One Campaign that caugth my atention in Brazil, and left me wondering if next Summer someone is going to do the same.

After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon ( Olà in Portugal ) has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.

Bullet Brazil is the company that developed the idea for Unilever's Kibon, which is the Brazilian equivalent of the Good Humor ice cream brand. They started to think about it back in March 2007 with the objective of putting the shuffles directly in the hands of the prize-winner. "It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,and may find an iPod Shuffle inside the package," ready to play.

However, since people would be able to tell that an iPod is inside by looking at the package itself, they had to find an alternative. The popsicles with prize inside had to be exactly the same as the regular popsicles. The obvious solution was putting the shuffles inside a real popsicle, but this was ruled out as the humidity would have destroyed the shuffle in no time, even with plastic around it. The other idea: a fake ice cream that looked exactly like the real thing. "We developed a special prototype that emulates the real ice cream;","it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package." Their testing proved successful.

Apple was not convinced about it, however. As we know, Cupertino is extremely concerned about their image and they couldn't afford faulty iPods falling into the hands of consumers. Even if the propsicle could protect the iPod against humidity, Infinite Loop still had to check if the special fake ice cream could protect the electronic circuitry against temperatures between -4 and -22 degrees Fahrenheit (-20 and -30 degrees Celsius), which is the normal temperature range of a standard freezer. After a never-ending number of tests, they saw it worked and Apple gave the go-ahead from California.

With the iPod ready to go, the only question left was how to get the charger and the manual. They solved it by providing a 800 number and a code to the winners. And the final touch: they will get a real popsicle in the package, same flavor as the fake one.

Since December 18 Kivon's "iPod no palito" summer promotion is running, and until March, if we travel to Brazil...we can dream about winning one.

Mariano Rajoy will call you

2008-02-05T05:53:00.000-08:00

I couldn`t resist to Post this Campaign that eStara is working on, in Spain.

In this campaign, eStara makes the call between Mariano Rajoy and the Sapnish people.
The online marketing campaign is a mix of the one by Moveon.org and Bushin30seconds with the one for Sporting ( wich I worked on ).

The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.

After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.

Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.

The film:

Valentine's Day - Rules of the Game

2008-02-05T03:47:00.001-08:00

I allready received my education. What about you?

For you boys:

http://www.rulesofthegame.co.nz

Valentine’s Day is the one day of the year when girls dream of romance and guys scratch their heads in bewilderment. Ideaworks New Zealand has launched a microsite for Bendon Lingerie designed to educate men on the ‘rules of the game’ for gift giving on Valentine’s Day.
Product	:	Bendon Lingerie
Agency	:	Ideaworks NZ, Auckland
Country	:	New Zealand
Creatives	:	MARIE MANSFIELD (Senior Art Director) Mel Coenen-Eyre (Creative Group Head/ Copywriter) Hema Patel (Art Director)
Other Credits	:	Head of Interactive: Aden Hepburn Interactive designer: Ricky Chen Interactive Producer: Shaun Roberts Photographer: Mark Carter Retoucher: Chris Clifton Senior Account Manager: Kristin Smolen
URL	:	http://www.rulesofthegame.co.nz

<< back

2008-02-04T02:30:00.000-08:00

Things can be useful if you understand them

2008-02-04T01:58:00.000-08:00

BUZZ

2008-02-03T10:11:00.000-08:00

BUZZ, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth. There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay; however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the case.

Word-of-mouth marketing, also known as buzz marketing and viral advertising, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals).
In order to promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key individuals that have authority and a high number of personal connections.
Marketers place significant value on positive word-of-mouth, which has historically been achieved by creating products or services that generate such "buzz" naturally. The relatively new practice of word of mouth marketing attempts to inject positive "buzz" into conversations directly. While marketers have always hoped to achieve positive word-of-mouth, deliberate efforts to generate beneficial consumer conversations must be transparent and honestly conducted in order to meet the requirements of Section 5 of the Federal Trade Commission Act that prohibits "unfair or deceptive acts or practices." In order to help marketers understand the difference between legitimate and unfair practices, a number of professional organizations have put forward recommendations for ethical conduct.
Word-of-mouth effects in the life cycle of cultural goods has been mathematically modelled. For evidence as to the conditions under which word-of-mouth communication is effective, see Grewal et al. 2003.
With the emergence of Web 2.0, many web start-ups like facebook, youtube, myspace, and digg have used buzz marketing by merging it with the social networks that they have developed. With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers. Tracking this online 'buzz' has led to the rise of a range of services and tools known as buzz monitoring as a component of online public relations.

If you can dream it, you can do it!

2008-02-03T08:26:00.000-08:00

Think outside of the Box II

2008-02-03T05:04:00.001-08:00

Think outside of the Box I

2008-02-03T04:54:00.000-08:00

Disruption

2008-02-02T13:15:00.001-08:00

Disruption is a tool for change and an agent of growth: a working methodology and a life view philosophy.

The word is difficult, uncomfortable but "Disruption" is not destructive. It is creation. Disruption is a means of creating something dynamic to replace something that has become static.

Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.

Disruption is a system for people who hate systems. Similar to the concept of open-source software development, Disruption has evolved and matured as communities around the network use, adapt and reinvent Disruption tools for specific market.